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March 8, 2024

For aspiring women entrepreneurs in Canada, embarking on the journey of starting a business is both exhilarating and full of potential. For immigrants and newcomers, navigating the entrepreneurial landscape in a new country may pose unique challenges. In this blog post, we’ll explore eight essential tips tailored to women looking to launch their own businesses in Canada, providing guidance and insights to help them thrive in the entrepreneurial realm.

Leverage Networking Opportunities

Building a strong professional network is a cornerstone of entrepreneurial success. Attend industry events, join business associations, and connect with fellow entrepreneurs, mentors, and potential collaborators. Networking not only provides valuable insights and advice but also opens doors to partnerships and business opportunities.

Tap into Supportive Resources

Canada offers a wealth of resources and support for women entrepreneurs. Explore programs provided by government agencies, non-profit organizations, and local chambers of commerce. Many of these organizations offer mentorship, training, and financial assistance specifically tailored to women entrepreneurs.

Invest in Continuous Learning

The entrepreneurial landscape is dynamic, and staying informed is key to success. Take advantage of workshops, seminars, and online courses that focus on business development, marketing, and financial management. Continuous learning ensures that you stay ahead of industry trends and acquire the skills necessary for sustained growth.

Embrace Digital Marketing

In the digital age, an online presence is crucial for business success. Invest time in building a strong digital brand through a well-designed website, social media platforms, and online marketing strategies. Utilize digital tools to reach a broader audience, build brand awareness, and connect with potential customers.

Seek Mentorship and Guidance

Mentorship plays a vital role in the entrepreneurial journey. Find experienced mentors who can provide guidance, share insights, and offer support based on their own entrepreneurial experiences. Mentorship programs, both formal and informal, provide valuable perspectives and can help navigate the challenges of starting and growing a business.

Understand Financial Management

A solid understanding of financial management is crucial for the success of any business. Familiarize yourself with basic accounting principles, budgeting, and financial planning. Seek professional advice when needed, and consider working with an accountant to ensure your business finances are in order from the start.

Cultivate a Resilient Mindset

Entrepreneurship is a journey filled with ups and downs. Cultivate a resilient mindset to navigate challenges and setbacks. Embrace failures as opportunities to learn and grow. Surround yourself with a support system that understands the entrepreneurial journey and provides encouragement during both triumphs and tribulations.

Balance Work and Personal Life

Achieving a balance between work and personal life is essential for overall well-being. For women entrepreneurs, juggling various responsibilities may be challenging. Set boundaries, prioritize self-care, and allocate time for family and personal pursuits. Striking a healthy work-life balance contributes to sustained success and fulfillment.

For women immigrants and newcomers aspiring to become entrepreneurs in Canada, the path to success is paved with determination, resilience, and strategic planning. Through empowerment, support, and shared experiences, women entrepreneurs can continue to make valuable contributions to the economic landscape of their new home.

Achēv Women’s Services offers program and services to support the unique needs of women and girls as they navigate their employment, educational, community and language needs.  Our women-centric programs and services helps women to develop valuable skills, become involved in their community, or support them with their employment goals.

Finding Your First Job as a Youth
March 6, 2024

Embarking on the journey to finding your first job as a youth can be both exciting and daunting, especially in the dynamic Canadian job market. As a young individual in Canada, you are entering a diverse and competitive job landscape that offers numerous opportunities for growth and learning. In this blog post, we will explore key strategies to help you navigate the Canadian job market.

Understanding the Job Market

Before delving into the job search process, it’s crucial to comprehend the Canadian job market and its nuances. Canada boasts a robust and diverse economy, with job opportunities spanning various industries. An important component of finding your first job as a youth is to research the current job trends and in-demand skills in your area of interest will give you a competitive edge when tailoring your application materials.

Building a Strong Resume and Cover Letter

Crafting a compelling resume and cover letter is the first step in presenting yourself as an ideal candidate to potential employers. Highlight your education, relevant skills, and any extracurricular activities or volunteer work that demonstrate your commitment and work ethic. Tailor your resume to the specific job you’re applying for, and use your cover letter to express genuine interest in the position and company.

Networking and Informational Interviews

In Canada, networking plays a crucial role in the job search process. Attend career fairs and industry events, and connect with professionals on platforms like LinkedIn. Consider reaching out for informational interviews with individuals working in your desired field. This not only provides valuable insights into the industry but also expands your network, increasing your chances of discovering hidden job opportunities.

Utilizing Online Job Portals

Online job portals are powerful tools for job seekers. Websites like Indeed, Monster, and Workopolis feature a plethora of job listings across various industries. Create profiles on these platforms, upload your resume, and set up job alerts to stay informed about new opportunities. Additionally, explore specialized job boards that cater to specific industries, ensuring you don’t miss out on niche job openings.

Exploring Internships and Co-op Programs

Internships and co-op programs are excellent ways to gain hands-on experience and make valuable connections in your chosen field. Many Canadian companies offer internships to students and recent graduates, providing a stepping stone to finding your first job as a youth. Research organizations that offer such programs and submit applications to gain practical experience while enhancing your employability.

Showcasing Soft Skills

While technical skills are essential, employers in Canada also value soft skills such as communication, teamwork, and adaptability. Highlight instances where you’ve demonstrated these skills in your resume and during interviews. Participate in extracurricular activities or volunteer work that allows you to develop and showcase these attributes, making you a well-rounded candidate.

Taking Advantage of Youth Employment Programs

Canada has various government-sponsored programs, like Achēv, aimed at supporting youth employment. Achēv’s Youth Services offers various youth employment programs that provide valuable resources, training, and mentorship opportunities, enhancing your chances of securing meaningful employment.

Finding your first job as a youth in Canada requires a combination of proactive efforts, networking, and a well-crafted application strategy. By understanding the job market, building a strong resume, networking, utilizing online job portals, exploring internships, showcasing soft skills, and taking advantage of youth employment programs, you’ll be well on your way to securing that coveted first job. Remember, persistence and adaptability are key as you navigate the exciting path towards launching your career in the Canadian workforce.

February 22, 2024

Advancing Equity for Women and Girls (AEWG) at Achēv hosted three panel discussions with experts from various sectors, including AI, business, and government leadership, between September 2023 to November 2023.

The objective of this series of panel discussions was to unpack the challenges faced by immigrant and racialized women, as well as young women, in the labour market. This phase marked the intervention stage of the AEWG project, aiming to engage both employers and employees with solution-oriented recommendations.

Among the panelists were Warsan Hagi-Yusuf, DEIA Specialist at Deloitte; Amal Masri, founder of Fix The Broken Rung; Theirry Lindor, Co-Founder of Happly.ai; Dorian Spears, Director of Partnerships & Strategy at the Gender Equality in Tech Cities initiative; Nammi Sriharsan, Executive Coach and AI Leader; Jhoanna Gonzales Miners, CEO of SEASONOVA; and Richard Sharpe, Director of the Black Equity Branch at the Treasury Board Secretariat in the Ontario Public Service.

Key emerging themes from all three panel discussions included:

1. Importance of Intentionality and Accountability in Implementing DEIA in the Workplace

There is a crucial need for intentional recruitment processes, especially concerning the recruitment of women, particularly immigrant and racialized women. For instance, the collaborative efforts between corporations and the non-profit sector, such as Achēv, are essential to reach racialized women and other equity-deserving groups.

Intentional data analysis is crucial for mitigating inherent biases within IT, with Artificial Intelligence (AI) development being a key focal point. The solution lies in cultivating diversity of expertise within development teams and fostering collaborations with non-profit and educational institutions. Additionally, recognizing the important role of government regulations is essential in ensuring equitable and unbiased outcomes.

2. The Benefits and Pitfalls of Hybrid Work Models

The pitfalls within our current hybrid workplace are that it can foster biases among the leadership in organizations and companies, where social networks and sponsorship are being missed for women in the workplace. There is a strong potential of impacting women and their ability to progress career-wise. For example, “Fix the Broken Rung” has been providing racialized professional women a platform to share their experiences and develop solutions to reducing biases in the workplace by promoting inclusivity and shifting the focus on the talent and contribution women make in the workplace.

Sponsorship opportunities hold significant importance for working women, particularly racialized and immigrant women, in leveling the playing field and ensuring equity in access to professional opportunities.

In the current hybrid workspace, cultivating a healthy workplace culture entails rejecting a surveillance-oriented approach and instead encouraging leaders to regularly check in with their teams, ensuring that everyone’s voice is heard and valued.

3. Shifting the Paradigm in the Business World Around Skilled Immigrants

For sustained success, Diversity, Equity, Inclusion, and Accessibility (DEIA) initiatives cannot solely rely on Human Resources (HR) departments. Instead, they must be integrated throughout the organizational structure and operations. This approach fosters trust by prioritizing transparency and accountability at all levels.

Immigrant and racialized women represent some of the most educated and skilled individuals in Canada today. Shifting the paradigm requires employers to recognize the invaluable assets they bring to the labour market. These women are not merely employees; they are also entrepreneurs and job creators for their communities and Canadian society as a whole.

The current partnership between businesses and non-profits, particularly Employment Service Providers, has the potential to cultivate experiential opportunities through work-integrated learning, such as co-ops, internships, and volunteer opportunities.

During the panel discussions, some employers and business owners highlighted the importance of decolonizing our mindset when navigating the Canadian labour market. They emphasized the need to avoid devaluing the education and work experiences of newcomers recruited by the government based on their expertise.

Fostering alliances with diverse communities, sharing knowledge, and recognizing the potential that emerges from organizing both people and data are crucial elements in navigating the forthcoming changes in the labour market.

 4. Equity Audit as a Key Part of Successful DEIA Implementation in the Workplace

The effectiveness of Diversity, Equity, Inclusion, and Accessibility (DEIA) within an organization or company relies on hiring a third party to conduct surveys, interviews, and focus groups. This serves as a mechanism for organizational accountability.

Sharing the results of the equity audit conducted by the company or organization with employees presents an opportunity for employers to commit to improvement and address burnout, dissatisfaction, and high turnover among their employees, particularly those belonging to equity-deserving groups.

Adopting a multi-pronged approach towards Diversity, Equity, Inclusion, and Accessibility (DEIA) involves education, fostering diverse perspectives, and conducting institutional and individual self-assessment. This is a long-term effort and not a quick fix. Throughout this process, it’s crucial to deprioritize the comfort of those in dominant spaces and recognize the impact harmful work practices have on marginalized groups within companies and organizations.

In all three panel discussions, guest speakers emphasized the critical role communities play in holding those in powerful positions, whether in government or the private sector, accountable for advancing essential systemic and institutional changes. Measuring the impact of an organization or company’s DEIA initiatives is crucial, as it provides leaders with contextualized, qualitative upward feedback, along with recommendations for the next steps. Conducting an Equity Audit requires companies and organizations to cultivate a culture of psychological safety, which is central to fostering humility among leaders and making earnest efforts to respect, recognize, and connect with all employees. DEIA work is a collective effort, and it’s important to view all small progress as steps in the right direction.

Learn More with the “Paving the Way” Toolkit 

For a deeper dive into strategies supporting immigrant and racialized women in the Canadian labour force, access our toolkit for employers, “Paving the Way: A Diversity, Equity, Inclusion, and Accessibility Guide.” 

Access it here

About Advancing Equity for Women and Girls

Funded by Women and Gender Equality (WAGE), Advancing Equity for Women and Girls supports a feminist response and recovery from the impact of COVID-19 on the employment of immigrant and racialized women in the Greater Toronto Area (GTA) by contributing to systemic change to promote women’s economic prosperity and equality.

Contact Us

For any questions regarding the project, contact us:

Read more about our program here: Advancing Equity for Women and Girls – Employment Services

how to create safe spaces for Black employees
February 15, 2024

Canada, known for its diversity and inclusivity, offers a welcoming environment for people from various backgrounds. However, the importance of creating safe spaces for Black employees cannot be overstated. In this blog post, we will explore ways to foster inclusivity and support within workplaces to ensure a positive experience for Black employees.

Understanding the Challenges

Being aware of the challenges faced by Black employees is the first step toward creating a safe and inclusive workplace. Systemic racism, unconscious bias, and microaggressions can create hurdles in professional growth and job satisfaction. It is essential for employers and colleagues to educate themselves on these issues and actively work towards eliminating discriminatory practices.

Promoting Diversity and Representation

Representation matters. Employers should make conscious efforts to diversify their workforce at all levels. This includes leadership roles, where Black employees can see themselves reflected in positions of authority. By showcasing diversity in leadership, organizations send a powerful message of inclusivity, fostering a sense of belonging among their employees.

Implementing Inclusive Policies

Creating a safe space involves more than just verbal support. Employers should actively implement inclusive policies that address discrimination and harassment. Develop a zero-tolerance policy for racism and discrimination, and ensure that all employees are aware of these policies. Regular training sessions can help educate staff and reinforce the importance of creating an environment free from bias.

Encouraging Open Communication

Building safe spaces requires open communication channels. Employers should encourage employees to share their experiences and concerns without fear of retribution. Establishing regular forums, such as town hall meetings or anonymous suggestion boxes, can provide a platform for employees to voice their thoughts and contribute to the ongoing improvement of workplace culture.

Mentorship and Networking Opportunities

For immigrants and newcomers, mentorship can be invaluable. Establishing mentorship programs that connect experienced employees with newcomers helps in navigating the nuances of the workplace. Additionally, creating networking opportunities within the organization and the community can help build a support system for Black employees, fostering a sense of community and collaboration.

Celebrating Diversity Through Cultural Events

Organizing cultural events and celebrations within the workplace not only promotes diversity but also helps in creating an inclusive atmosphere. Acknowledging and appreciating various cultural traditions can foster understanding and unity among employees. These events provide an opportunity for people to share their unique experiences and promote a sense of belonging.

Addressing Microaggressions

Microaggressions, though often subtle, can have a significant impact on an individual’s well-being and sense of belonging. Employers should take a proactive stance in addressing and eliminating microaggressions within the workplace. This can be achieved through training programs, awareness campaigns, and fostering a culture where employees feel comfortable calling out such behavior.

Creating safe spaces for Black employees is a collective responsibility that requires ongoing commitment from employers and colleagues alike. By fostering inclusivity and support, workplaces can become nurturing environments where every employee, regardless of their background, feels valued and supported.

At Achēv, we are committed to promoting diversity, equity and inclusion (DEI) in the workplace and our communities. Achēv Inclusion works with organizations to attract and retain top talent, build a best-in-class workplace and create cultural competency trainings to further their progress toward Diversity, Equity and Inclusion. Learn more about Achēv Inclusion at: https://inclusion.achev.ca/

man smiling in front of a laptop
January 25, 2024

LinkedIn has rapidly turned into a major resource used by recruiters to identify new talent. While the site typically has over 14 million open jobs, 87% of recruiters regularly report using LinkedIn to find qualified candidates. Here are eight ways to make your profile stand out to recruiters.

Have a Quality Headshot

Your photo is the first thing that someone sees on your profile. It’s very important that you use a quality headshot. Getting one from a professional photographer is often more affordable than people think. However, if you don’t want to go this route, you can have someone take one for you. Stand against a plain background and take a picture from your chest up in work attire with your head looking slightly to the side. Don’t use a selfie.

Make Your LinkedIn Profile Easy to Read

If a recruiter looks at your LinkedIn profile, they’re going to want to be able to skim it fairly quickly. Thus, you want to ensure that it’s easy to read. Use short paragraphs and concise writing to keep people’s attention. Bullet points are also a great way to organize information.

Grow Your Network

There are many benefits to having a large network on LinkedIn. One advantage is that more recruiters may notice you as you’ll be more likely to have connections in common. You can grow your LinkedIn network by making it a habit to send connection requests after meeting someone. Additionally, connecting your LinkedIn to your address book can help optimize connection suggestions for you.

Giving Endorsements Gets Endorsements

A great way to stand out to recruiters is to have endorsements. Many people wonder about the best way to get endorsements. While it’s perfectly fine to ask someone close to you to provide you with one, the best way to get endorsements is to give them to others. Look through your network and identify people you’ve worked closely with that you can endorse for a particular skill. Typically, people will want to return the favor. This is a great way to quickly rack up some endorsements.

Engage in LinkedIn Learning

It’s no secret that organizations typically value people who are lifelong learners and spend time on their own professional development. There are great ways to showcase these qualities to potential employers, one of which is by completing courses on LinkedIn Learning. In addition to being a great way to learn new skills, LinkedIn Learning allows you to add a course completion certificate to your profile. This is a great way to further advertise the skills you continue to accumulate.

Share Content to Your Feed

Getting noticed by recruiters on LinkedIn involves getting noticed by LinkedIn’s algorithms. Being more active on the platform is one way to help increase the chances of your profile showing up when recruiters search for people with your skills. A great way to begin doing this is by sharing content to your feed. Watch your LinkedIn feed and share interesting content when you see it. Be sure it’s something relevant to your industry or the types of jobs you would hope to attract. This is a great starting point for garnering more attention.

Provide Well Thought Comments

A great way to further enhance your engagement on the LinkedIn platform is to comment on the posts and shares of others. If you read an interesting article, feel free to comment. The key to a good comment is that it’s thoughtful, reflective of what has been shared, and helps further the conversation. Additionally, be sure to positively engage with people when they respond to your comments. This discourse will help you connect with others and raise your performance with LinkedIn’s algorithms.

Understand Your Target Audience

One of the most critical aspects of creating an engaging LinkedIn profile is understanding your target audience. If you’re looking to be hired by recruiters, make sure that your profile is written with them in mind. LinkedIn is quite different from other social networking sites in that it’s aimed at the professional world. Think about the words you use when designing your profile and ensure you’re using language that highlights skills and experiences that recruiters in your field would look for.

Final Thoughts

LinkedIn can be a powerful resource in your search for a job and can continue to link you to many opportunities for years to come. However, getting noticed by recruiters means ensuring that your LinkedIn profile is optimized for them to find you. These tips are great ways to ensure your LinkedIn profile stands out to recruiters.

At Achēv, our Employment Ontario Services offers a wide range of resources to support your career and employment needs. Our employment centres are located across the Greater Toronto Area, including Toronto, Brampton, Mississauga and North York. Contact us today to register for our free employment services.

January 8, 2024

We’re excited to announce that Achēv is awarding scholarships to 6 eligible youth in Mississauga and Brampton to attend a 12-week Introduction to Home Renovation Training Program starting April 1, 2024, followed by continued employment coaching and job search support. The training will take place at the Skilled Trades College of Canada. The scholarships are funded by John Laing Charitable Trust and Mobilinx. 

Achēv remains committed to providing BIPOC youth with the skills needed for entrepreneurship and starting a rewarding career in the skilled trades sector. We believe that everyone deserves an equal opportunity to build a better life and successful future, and we are dedicated to ensuring BIPOC youth have the necessary tools to kickstart their career in skilled trades. 

Program Highlights: 

  • 12 weeks Intro to Home Renovation Training 
  • 80% hands-on training 
  • One-on-one coaching 
  • Training session on learning to be self-employed 
  • Exposure to employment opportunities 

For more details on the application process and eligibility criteria, visit: https://achev2.thedev.ca/scholarships/  

Learn more about Achēv’s Skilled Trades Connection program here.

January 3, 2024

As the New Year unfolds, it brings with it the promise of growth and new opportunities. If you’re looking to enhance your skill set and embark on a journey of self-improvement in the coming year, here’s a comprehensive guide on how to gain new skills and set yourself up for success.

Identify Your Goals and Interests

Before diving into skill development, take the time to identify your goals and interests. What are you passionate about? What skills align with your career aspirations or personal interests? Reflecting on your objectives will help you choose skills that are not only valuable but also meaningful to you.

Create a Skill Development Plan

Once you’ve identified your goals, create a skill development plan. Break down your objectives into manageable steps and set realistic timelines. Whether it’s learning a new language, acquiring technical skills, or improving soft skills like communication and leadership, having a structured plan will keep you focused and accountable.

Explore Online Learning Platforms

The digital age has brought forth a wealth of online learning platforms that offer courses on a vast array of subjects. Platforms like Coursera, Udemy, and LinkedIn Learning provide opportunities to acquire new skills from the comfort of your home. Explore these platforms to find courses that align with your goals, and consider both technical and soft skills to create a well-rounded skill set.

Engage in Professional Development

If you’re looking to advance your career, professional development is key. Attend workshops, webinars, and conferences relevant to your industry. Networking at these events not only exposes you to new ideas but also connects you with professionals who can offer guidance and mentorship. 

Practice Regularly and Apply Your Skills

Skill development is not just about acquiring knowledge; it’s about applying what you’ve learned in real-world scenarios. Look for opportunities to practice your new skills through projects, volunteering, or even in your current job. Practical application enhances your understanding and reinforces your learning.

Join Professional Associations and Communities

Become an active member of professional associations and online communities related to your field. Engaging with like-minded individuals provides a supportive network for sharing experiences, gaining insights, and staying updated on industry trends. Many associations also offer workshops and events that facilitate skill development.

Utilize Skill Development Resources at Work

If you’re currently employed, inquire about skill development resources available at your workplace. Many companies offer training programs, workshops, or financial assistance for employees seeking to enhance their skills. Take advantage of these resources to align your professional growth with organizational goals.

In conclusion, gaining new skills in the New Year is a journey of self-discovery and personal growth. By identifying your goals, creating a plan, utilizing online platforms, seeking mentorship, practicing regularly, and maintaining a growth mindset, you’ll not only acquire valuable skills but also position yourself for success in the ever-evolving landscape of work and life. Embrace the opportunity to become a better version of yourself in the coming year!

December 19, 2023

As a newcomer in Canada, experiencing your first Christmas in this diverse and welcoming country can be an enchanting adventure. The holiday season in Canada is marked by traditions that are as varied as its landscapes. To help you navigate this festive time, here are seven things you should know about Christmas in Canada.

A Winter Wonderland

Christmas in Canada is synonymous with a winter wonderland. The season typically brings snow-covered landscapes, transforming cities and towns into picturesque scenes straight out of a holiday card. Embrace the magic of the season by taking part in winter activities like ice skating, tobogganing, or simply strolling through streets adorned with twinkling lights. As a newcomer, this is your chance to experience the quintessential Canadian winter and create memories in a snowy paradise.

Multicultural Celebrations

Canada’s cultural diversity is beautifully reflected in its Christmas celebrations. While Christmas is widely celebrated, you’ll also find a rich tapestry of multicultural festivities. Take the opportunity to explore and appreciate the various traditions, whether it’s attending a Christmas market, participating in a multicultural festival, or enjoying unique holiday dishes. It’s a chance to connect with the diverse communities around you and learn more about the cultural mosaic that makes Canada so unique.

Festive Lights and Decorations

One of the most enchanting aspects of Christmas in Canada is the dazzling display of festive lights and decorations. Cities and neighborhoods come alive with an array of colorful lights, creating a magical atmosphere. Take a stroll through decorated streets or visit local parks and attractions that transform into illuminated wonderlands. Many cities also host tree-lighting ceremonies, marking the official start of the holiday season.

Canadian Christmas Cuisine

Christmas in Canada is a time for indulging in delicious festive treats. Traditional Canadian Christmas cuisine often includes roast turkey or ham, accompanied by an array of side dishes like stuffing, mashed potatoes, and gravy. For dessert, you’ll find classic treats like butter tarts, shortbread cookies, and the iconic Nanaimo bars. Embrace the opportunity to try these seasonal delights at holiday gatherings or explore local bakeries and markets for a taste of Canadian Christmas flavors.

The Spirit of Giving

Christmas in Canada is not just about receiving; it’s also about giving back to the community. Canadians are known for their generosity and philanthropy during the holiday season. Many individuals and organizations organize charity events, food drives, and volunteer opportunities. As a newcomer, consider participating in these initiatives to connect with your community and experience the heartwarming spirit of giving that defines Christmas in Canada.

Boxing Day Shopping

While Christmas Day is a time for family and celebration, the day after Christmas, known as Boxing Day, is synonymous with shopping in Canada. It’s one of the biggest shopping days of the year, with retailers offering significant discounts and promotions. If you enjoy shopping, this is the perfect time to take advantage of post-holiday sales. Keep in mind that Boxing Day can be busy, so plan your shopping excursion accordingly.

Canadian Christmas Traditions

Understanding and participating in Canadian Christmas traditions will help you feel more connected during the holiday season. From the exchange of gifts on Christmas morning to the singing of carols, Canadians have cherished customs that contribute to the festive atmosphere. Many families also have unique traditions, such as attending midnight Mass or opening one present on Christmas Eve. Take the time to learn about these traditions and, if you feel comfortable, share your own customs with those around you.

In conclusion, your first Christmas in Canada is an opportunity to immerse yourself in the magic of the season and create lasting memories. By understanding and appreciating these aspects of Christmas in Canada, you’ll find yourself feeling right at home during this joyous time of the year.

Adapting to a new country and its customs, culture and traditions can be an overwhelming experience for many newcomers. At Achēv, our newcomer services offer a wide range of services to help you settle smoothly in Canada. Contact us today to register for our free newcomer services.

December 12, 2023

In the fall of 2023, the Advancing Equity for Women and Girls team, in collaboration with SEASONOVA, facilitated a series of impactful training sessions titled “DEIA in Action: Towards an Equitable and Inclusive Workforce.” In this blog, we’ll delve into the key strategies that employers can incorporate to support immigrant and racialized women in the Canadian labour force.

Why Embed DEIA into the Organization?

The business case for DEIA has been established numerous times, and the data points to the following: increasing diversity in the workplace gives organizations a competitive advantage and supports innovation and creativity. However, for organizations to benefit from bringing diverse individuals into their workforce, they have to go beyond numbers.

To truly unlock the benefits of a diverse workforce, organizations must embed DEIA into their policies, practices, and overall culture, thereby reducing barriers and creating an environment where immigrant and racialized women can thrive.

Organizational DEIA Assessment: A Vital Step

During the training sessions, participants were guided through how to kickstart their DEIA journey by doing an Organizational DEIA Assessment. This self-assessment tool serves as a catalyst for ongoing DEIA dialogues within organizations. It also offers valuable insights into the current workplace culture, existing initiatives, and workforce composition, allowing organizations to pinpoint areas for improvement to achieve meaningful organizational change.

Some of the questions an Organizational DEIA Assessment can include are:

  • What is the current state of your organization’s openness and attitudes towards DEIA, including its workplace culture?
  • What DEIA-related initiatives or infrastructures exist in your organization?
  • What is the current workforce composition, including representation levels from employment equity and diversity groups?

DEIA Action Plan: Translating Commitments into Action

Participants, equipped with insights for the assessment, embarked on the development of their own DEIA Action Plan. A DEIA Action Plan outlines the organization’s commitments to DEIA in practical terms, including:

  • Strategic commitment statements and goals,
  • Tangible actions and tasks,
  • Numeric targets, and
  • Resources, including human and financial resources

While developing and implementing a DEIA Action Plan can be challenging, support is available. To guide employers through this process, we’ve developed a toolkit titled “Paving the Way,” offering a comprehensive guide on strategies and considerations for supporting immigrant and racialized women in the Canadian labour force.

Learn More with the “Paving the Way” Toolkit

For a deeper dive into strategies supporting immigrant and racialized women in the Canadian labour force, access our toolkit for employers, “Paving the Way: A Diversity, Equity, Inclusion, and Accessibility Guide.”

About Advancing Equity for Women and Girls

Funded by Women and Gender Equality (WAGE), Advancing Equity for Women and Girls supports a feminist response and recovery from the impact of COVID-19 on the employment of immigrant and racialized women in the Greater Toronto Area (GTA) by contributing to systemic change to promote women’s economic prosperity and equality.

Contact Us

For any questions regarding the project, contact us:

Read more about our program here: Advancing Equity for Women and Girls – Employment Services

building your personal brand for job search
December 8, 2023

When you think about a brand, you probably think about major companies and their advertising campaigns. However, establishing a brand is no longer just for major organizations. Having a brand is important for anything you want to sell. When dealing with your career, what you are ultimately selling is your own story, experiences and skills. Thus, you should strive to build your own personal brand to help your job search. Here are seven tips for doing this.

Identify Your Brand

Before you set out to build a personal brand, you have to identify what that brand will be. If you act without completing this step, your efforts will likely be haphazard and send the wrong message.

Begin by brainstorming how you want to be perceived in your career. What do you excel in? What skills do you pride yourself most in? What do you most enjoy doing? What personal characteristics do you have that make you stand out? Ask yourself these questions to come up with what you want to be known for.

Understand Your Audience

To build your personal brand, you have to communicate it. In order to communicate it effectively, you have to understand your audience. One of the first questions you should ask is who your audience is. Do you want to reach people in a certain industry? Recruiters? Someone at a specific company?

Once you’ve identified your audience, seek to understand it. What does your audience value? How does your message resonate with that audience? These questions will help you effectively establish and communicate your brand.

Strengthen Your Social Footprint

In today’s world, one of the ways that people establish their personal brand is through social media. Yes, you also communicate your brand through in-person interactions; however, someone’s first interaction with you will likely be virtual.

This is where you should really seek to optimize your LinkedIn profile. Sharing content that reinforces your brand is always a good strategy, as is commenting on the content of others. If you’re a good writer, you can create your own content. Those active on other platforms like Twitter and Facebook, ensure that your content and actions reinforce your brand image.

Tell Stories

Ultimately, the secret to building your brand is storytelling. People are naturally enraptured by stories. They catch our attention and move us in ways that facts, figures, and statements simply don’t.

Building your brand through storytelling can take many forms. It can include sharing your thoughts and experiences. It can also include sharing the stories of others that reinforce your brand, such as people you have helped or organizations you have succeeded with.

Consistency Is Critical

Building your personal brand means that people need to think of your brand when they think of you. The key to accomplishing this is consistency. Everything you do and say should help reinforce your brand. The more someone encounters you and a specific message together, the more likely they will associate the two.

In this sense, it’s incredibly important that your brand aligns with your own personal values. Failing to be consistent will send mixed messages. People will either fail to see your brand or, even worse, think of you as not representing it.

Look at Examples

When trying to establish a personal brand for yourself, it can be helpful to look at examples of people who have succeeded. This is not to say that you will copy others’ examples. After all, your personal brand is unique from theirs. Rather, you can look to these examples for guidance.

Maybe you follow other professionals in your field who have a strong brand. What do they do to reinforce it? You can look at how a particular celebrity or athlete cultivates their brand and get ideas from their efforts.

Help Others Tell Your Story

One of the most influential ways to grow your brand is through the words of others. For example, if you want to be known as a strong data analyst, you have to work hard in your field and produce high-quality work. If people see value in your skills and work ethic, they will tell your story to others.

The best form of PR is word of mouth. It’s free, and people often trust it more. As you begin creating a personal brand for yourself and getting that out into the public sphere, having others tell your story will start to come to fruition. Just ensure that your interactions with others facilitate your brand.

Final Thoughts

Creating a personal brand takes its root in the lessons of marketing. Ultimately, you are marketing yourself to others professionally using a common theme or values. Building a personal brand is a long-term project that you have to work on continually. However, you will see improved rewards over time. Keep at it and this strategy can pay off significantly in furthering your career.

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